Digital Marketing Specialist

About the role

Job summary We are hiring a Digital Marketing Specialist in Colombo to take ownership of performance marketing strategy, analytics and conversion optimisation across multiple accounts. This full-time position carries a negotiable salary and is best suited to a marketer who reads dashboards before opinions and can defend a recommendation with numbers. Employment type: Full-time Experience required: 3-5 years in performance or digital marketing. Responsibilities - Design quarterly campaign strategies aligned to business targets and budget. - Own performance marketing across search, social and display channels. - Analyse funnels in Google Analytics and identify where users drop off. - Run conversion optimisation experiments on landing pages, forms and offers. - Prepare clear monthly reporting decks with insight, not just charts. - Guide junior executives and review their campaign setups before launch. Skills and qualifications - Proven track record improving cost per acquisition or conversion rate. - Advanced Google Analytics, Tag Manager and Looker Studio skills. - Strong grasp of attribution, audience segmentation and testing methodology. - Confident presenting results and recommendations to management or clients. - Marketing degree or recognised digital marketing certification. Benefits - Negotiable salary reflecting seniority and results. - Annual performance bonus tied to account growth. - Budget for premium analytics and testing tools. - Flexible hours and hybrid arrangement. Career growth The natural next step is Digital Marketing Manager, leading strategy across the full client portfolio and a team of executives. How to apply Apply on YouJobs.lk with your CV. Include one example of an optimisation you ran, what you changed and the measurable outcome. Interested in similar roles? Visit our Digital Marketing Jobs in Sri Lanka page to discover current vacancies and career resources.

What you'll bring

• 3-5 years in performance or digital marketing. Advanced Google Analytics, Tag Manager and Looker Studio. Conversion optimisation and reporting experience.